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    Artificial intelligence is playing a growing role in gaming

    The advancement of Artificial Intelligence (AI) technology over the past few years has caused a ripple of change across several industries.

    The global gaming sector has not been left out, with AI helping to improve graphics, gameplay, user interaction, and numerous other elements.

    AI has also impacted the associated iGaming sector, particularly in the United States, where operators are eager to use emerging technologies.

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    This trend is guaranteed to be prevalent in other jurisdictions still formulating their regulatory framework for iGaming.

    The Future of AI in New Zealand’s Online Casino Sector

    The New Zealand online casino industry is poised to undergo massive changes this year, with the government setting tighter AI and data usage laws.

    Although the new laws were initially designed to prevent the unethical use and application of AI, they have also opened the door for AI ethics and compliance professionals.

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    Courses such as NobleProg’s AI-driven AR/VR programme will equip professionals with the right skills to thrive in this space.

    AI has become a popular security tool in gaming. It also helps to personalize the gameplay experience and boosts customer engagement.

    Consequently, casino operators in New Zealand will need personnel skilled in integrating AI solutions within the regulatory framework.

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    Some of the top 10 online casinos in New Zealand already use AI to improve customer experience, optimize marketing strategies, and ensure responsible gambling practices.

    With AI gaining traction in the online gaming sector, there will be numerous opportunities for people with experience in machine learning, cybersecurity, and game design.

    New Zealand is keen on creating a framework for responsible gambling and AI compliance, which means gaming companies will need to ensure that AI is being used ethically.

    The Power of AI in Gaming – NVIDIA Breaks New Ground

    Technology giant NVIDIA recently announced at CES 2025 that it had made significant progress in AI-powered augmented virtual reality (AR/VR).

    NVIDIA chief executive officer Jensen Huang introduced the GeForce RTX 50 Series GPUs, which feature the new Blackwell architecture, the successor to the Hopper and Ada Lovelace microarchitectures.

    The RTX 50 Series GPUs are expected to change the game. It is equipped with massive AI horsepower, enabling new experiences and next-level graphics fidelity.

    These high-performance chips are designed to improve AI-powered rendering, enhancing in-game graphics and physics simulations.

    The flagship RTX 5090 is built with 32GB of GDDR7 memory and over 21,000 CUDA cores. It is expected to take game realism to another level using AI-driven lighting effects, NPC behaviors, and real-time physics adjustments.

    Besides improving graphics, NVIDIA has leveraged AI for photorealistic simulations designed to train robots and self-driving cars.

    This creates a level of realism never seen before in the gaming ecosystem, ensuring a more immersive experience for players who want to get lost in a world that adapts to their actions.

    China’s AI Breakthrough and Its Implications for Gaming

    Chinese start-up DeepSeek recently made global headlines after developing an AI language model to challenge ChatGPT from OpenAI and Gemini by Google.

    DeepSeek caught the attention of the entire tech industry because it used significantly fewer resources than its American counterparts, which have invested billions of dollars.

    With NVIDIA’s H800 chips and just $6 million in investment, DeepSeek has shown that AI can be cost-effective and competitive in the face of international trade restrictions.

    DeepSeek’s emergence has raised the eyebrows of detractors concerned about AI regulation, especially in gaming, where AI-driven applications have become increasingly popular.

    This development highlights why New Zealand’s gaming industry must encourage AI talent and establish guidelines for the responsible use of the technology.

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