Are you just starting your copywriting journey, and you’re wondering which are the best tools to use? You’ve started on the right track because content creation is no mean feat, so you’re going to need all the help you can get. Every copy you’re going to be working on needs to be informative, creative, engaging, and impactful. To achieve all these goals, you need tools to help you gauge different writing metrics.
Since most copywriting content is marketing-based, you’ll be using words to persuade an audience to take certain actions. Imagine how powerful your writing has to be to convince someone to do something without seeing them in person. Well, the good news is that many content creators are making a career out of copywriting, so you too can do it if you follow the right procedure.
Some might argue that creativity needs no manual because your inspirations and your imaginations will guide you. While this is partly true, as a copywriter, you need to remember to package your content for you to get the intended response from your audience. So, talent alone is not enough to make you a great content creator.
Utilizing AI-based copywriting tools ensures you polish your copies and make them appealing to the target audience. Thanks to technological advancements, you have a wide selection of software to choose from. Copywriters who’ve been in the business for years are highlighting the pieces of software they appreciate most.
Let’s explore some of the tools that have gotten the most praise because of how effective they are.
What is AI Copywriting and how does it work?
Before we dive into the different AI-based copywriting tools you should consider, let’s first find out what AI copywriting is and how it works. If you’re new to content creation, you likely are unfamiliar with these terms and wouldn’t know where to begin with AI copywriting tools. In simple terms, AI copywriting is computer-generated content that aims to use natural language to engage your target audience.
You need the help of natural language processing tools to make your content more palatable and relatable. The best way to create computer-generated content is to begin by establishing what you want to write about, so you have an easy time identifying the type of content to create. For instance, content for a blog would be completely different from an ad copy.
Once you understand the kind of content you’re going for, you’ll have an easy time setting parameters for the AI writing tool to follow. Once your software receives your assignment instructions, it helps you generate content that meets all set parameters. AI-based copywriting tools analyze similar pre-existing content from the internet and use machine learning to match your content with the established style.
Why should you use an AI Copywriting tool?
For every decision you make, it’s important to understand the reason behind it, and that’s why we had to address the reason for using AI copywriting tools. Of course, the answer runs deeper than creating impactful content that your target audience can relate with, so let’s break it down:
- Save Time: The first reason to use AI copywriting tools is to save time. Rather than spending hours researching before curating content, why not let an automated software quickly analyze the required data and provide you with the feedback you need? Imagine being able to generate full articles in your sleep, mind-blowing, right?
- Enjoy Convenience: Another advantage of leveraging AI-based copywriting tools is the convenience it accords you. For example, if you need bulk content, you can turn to AI writing software to help you deliver within the right timelines. Also, repetitive content like product descriptions that are tedious to write is better off left to an AI-based copywriting software, ensuring every description is unique and provides helpful information.
- Free Up Time: Aside from saving time, these tools also free up time so that you can focus on more pressing matters. As a result, you’ll be able to strike the perfect work-life balance because all your time won’t be consumed by work. If you’re a busy content creator, AI-based copywriting tools are worth exploring because they help you meet tight deadlines and scale your content production.
- Save You From Writer’s Block: Many copywriters struggle with writer’s block, which you won’t need to worry about if you use automated copywriting tools. If you’re not feeling inspired to create content, copywriting tools can help you brainstorm ideas and ensure you get your groove back.
5 AI Copywriting tools for Content Creation
Now that you understand the basics of using AI-based copywriting tools for content creation, we can explore tools that come in handy for many copywriters.
At the top of our list is this bad boy that helps you snap out of writer’s block. CopyAI specializes in helping writers brainstorm topics suitable for different social media platforms. If you’re a social media manager for multiple brands, you can sometimes feel overwhelmed by all the posts you need to curate for their pages, and CopyAI is here to help. In a matter of minutes, you’ll get the much-needed inspiration to curate content that correctly represents each brand.
CopyAI’s operation follows a pretty simple concept; I utilize a highly advanced machine learning model to instantly produce authentic content target audiences can relate with. These human-like copies ensure you are plagiarism-free, and they use a conversational tone suitable for social platforms. You are required to select a copy type, provide keywords and keyphrases, and type a description of what you need.
If you’re having trouble saying exactly what you mean, you understand how this can hamper the performance of your content on different social platforms. Thankfully, you can turn to Wordtune because the software uses machine learning to provide you with the words you need to accurately express yourself.
Wordtune is an AI copywriting companion that adjusts your wordings in real-time. It’s like an editing tool that rephrases your wordings to ensure you capture the essence of your message. The good thing about real-time editing is your message maintains the tone and flow you wrote it in.
While it’s not a fully-fledged article generator, it’s great for a copywriter who enjoys the writing process but doesn’t always have the right words to use at the top of their heads. Wordtune reshapes your copies when you slip up to ensure you remain on track. You won’t need to pause your writing process to try and remember the right word for different explanations because Wordtune will bring the words to you.
As the name suggests, this is a fully-fledged copywriting tool that can help you curate the perfect marketing copies. Copysmith is recommended for any copywriter who has recently experienced an influx of writing projects and needs a tool to help them keep up with the demand.
Rather than turning down projects to save yourself from the pressure of tight deadlines, you can turn to Copysmith to help you manage all the projects and fast-track your career as a copywriter.
If you heavily rely on data accuracy throughout your content creation process, you should include Wordsmith in your copywriting. This software will help you generate relatable content by providing you with natural-sounding phrases that analyze large data sets. You can use Wordsmith for all types of copywriting that include statistics.
Lastly, we have Writesonic, an AI tool that is popular for helping copywriters fast-track their careers. If your exceptional copywriting skills turn you into a workaholic, Writesonic can lift some weight off your shoulders.
Every copywriter needs some help with content curation because creativity alone is not enough to create impactful copies. Figure out what you struggle with in your creation process and choose the software that would be of the most help to you from the list above. Leveraging the resources available to you makes you a great writer and enables you to learn new skills.
About the author:
Adrian Lomezzo is a freelance writer who has been exploring the main strategies of marketing and teaching students to get new skills for five years. He’s also a reliable academic writer.