5 best practices to realize the true potential of RPA
RPA initiatives often begin outside IT, with a business organization driving the technology adoption for its purposes. In many cases, too, there is a...
Robotic process automation (RPA) vs. test automation
At its most basic level, robotic process automation (RPA) is a technology that allows people to use bots to automate repetitive tasks and processes....
How to choose between BPM and RPA
Robotic Process Automation (RPA) is a technology aimed at reducing human intervention in computer applications, particularly in repetitive tasks with little variation between iterations....
Top 5 marketing automation tools for startups
Marketing automation aims to close the gap between personalized marketing and effective marketing actions. Many potential customers can be reached with personalized messages by...
30 potential use cases of marketing automation tools
Marketing automation is the IT-assisted execution of recurring marketing tasks to improve efficiency and decision-making.
To put it another way, marketing automation is a software-based...
How to choose the right RPA vendor?
Robotic process automation (RPA) is a software technology anyone can use to automate manual tasks and business processes. The advantages of RPA are immediately...
Five steps to get started with marketing automation
Marketing automation is a technology that helps businesses of every size improve prospecting, customer acquisition, lead nurturing, cross-selling, upselling, and many other aspects of...
Best 5 cloud automation tools in 2023 [Updated]
Cloud automation is a software solution that enables the developers and the IT team to install, configure and manage cloud computing services. Thus, it...
Why do marketing automation initiatives fail?
Through the adoption of various technologies, marketing automation in organizations allows for implementing strategies aimed at increasing revenues, maximizing company revenues, and improving market...
Top features of the best marketing automation software
Marketing automation is the activity that defines the execution, management, and automatization of marketing tasks. Marketing automation platforms are software supporting these marketing activities....
Top 9 business benefits of cloud automation
The term "cloud automation" refers to a wide range of processes and tools that help provision and manage cloud computing workloads and services by...
Why marketing automation is essential for B2B companies
B2C marketers seem to have such an easy time selling soft drinks, consumer electronics, or sneakers, but in B2B industries, purchase decisions are often...
