Harnessing data to pinpoint ideal business partnerships

data preparation

Whether looking to find new business partnerships or improve your communication with current partners, you must use B2B professional data. Such datasets will hold enough insights to manage your business partner’s information accurately, quickly, and, most importantly, valuable to your business.

What are B2B datasets and partnerships?

B2B datasets are data about businesses, such as their contact details, industry size, locations, performance, technology stack, etc. The datasets are an ideal source to search for partners, compare businesses, and detect trends.

A B2B partnership is an alliance between two companies or businesses that work on set terms. The terms usually include processes that drive growth and value for both parties involved.

So, to find such mutually rewarding businesses, these companies can turn to B2B data to evaluate who they want to partner with. Evaluating the strengths of each party can unlock new, very different opportunities for the partners, benefiting both in different sectors.

The most effective ways of using data about potential partners

Developing a successful business partnership takes a lot of time and effort. To simplify the process, many businesses have turned to B2B professional data. So much so that the biggest U.S. B2B market is expected to grow by 15.1% in 2023. Here are some of the ways businesses use data about the market and their partners:

Identifying ideal partners

The first step in building a successful business partnership is discovering your ideal partners. This means aligning goals, values, capabilities, and technology. B2B data can help you filter out potential partners based on your criteria and even rank which partners to prioritize.

With enough data on industry reports, social media, web analytics, surveys, and databases, you can start generating quality leads. As you start, remember that the lead qualification checklist has many features for generating quality leads, which include employing emails (50%), content marketing (34%), live events (32%), and social media (23%).

Work out partnership terms

With a potential lead, you can start negotiating terms and conditions. Use data for better negotiation since you can provide evidence, benchmarks, projections, and draw out scenarios. Use your business data to demonstrate your company benefits and how you can affect the data numbers of your potential partner.

Track partnership value 

It’s important that starting at the early stages of your business partnership, you examine data to detect partnership value. You can monitor and collect data on how your business partners’ data improved during the period of your partnership. Remember to collect and save this data so that you have evidence to showcase during your future partnerships.

Overcome challenges

Any type of road bumps during your partnership can be fixed with data. During a partnership, a change in one business’s data can result in challenges for their partner, meaning that if you can’t find the problem in data from your business, you will probably find a problem in your partner’s data.

The key tips for building the ideal partnership strategy

Despite major partnership benefits and new business possibilities, 73% of marketers consider managing partners a major business challenge. Managing a business shouldn’t become a problem when there is enough data and open communication. Here are some of the tips we can provide to help you build a strong partnership strategy:

  • Set goals and objectives. In a partnership, both parties will set their goals and objectives, but the deal shouldn’t be signed before both sides review and sign off on the discussion. Specifically, signed measurements, achievements, and a time-bound will allow you to compare data and focus on reaching the
  • Communicate openly. Establish an open and transparent conversation with your partner to avoid trust issues and unsolvable problems. In case of issues, provide regular data updates and work together to resolve the challenges. Otherwise, a hidden issue can reach too deep of an end and risk the partnership altogether.
  • Create a partnership strategy. Developing a structured strategy before signing the partnership will allow you to stay on track and provide the needed sessions, training materials, and resources.
  • Implement regular checkups. Regularly check up on partnership performance to avoid deep issues or unsolvable challenges. These checkups can be performed through regular data scans by comparing the metrics and KPIs set beforehand and what metrics were seized.


Reaching new levels in the corporate landscape includes identifying the ideal business partnerships for company development. With B2B data, companies looking for business partnerships can find their ideal partners immediately; they won’t have to risk partnering with an unknown business by viewing all the partners’ company information in datasets and evaluating their performance metrics.